There are many other local ranking factors to consider, which is why a good local SEO campaign can raise your visibility on GMB and, by extension, on Google Maps. Most local businesses do not enjoy that degree of prominence, so they must work to gain ground in Google local rankings by making sure NAP (name, address, phone number) information is accurate and consistent across the website, cultivating positive user reviews, and getting high-quality backlinks and citations about its business. Here in Chicago, The Art Institute and Soldier Field, for example, are prominent and are virtually certain to appear at the top of local searches for “art galleries” and “sports venues”, respectively. The more distance between your business and the geographic location of the search engine user, the less likely you are to appear in Google Maps. Proximity is a major ranking factor, especially in connection with Google Maps. If the physical address of your business location(s) falls out of the area Google deems part of the local market, then your company will not appear in Google Maps for searches being conducted in that geography. This is why it’s important to include in your GMB profile details about your full range of products and services, and use relevant, well-researched keywords. If your GMB listing is not relevant to a given search query, Google will not display it in search results. If you’re verified on GMB and still not showing up on Google Maps, there may be other issues standing in the way. Other Issues If Your Business Is Not Showing Up on Google Maps Bulk verification is relatively complicated and can be tricky, so read Google’s bulk verification guidelines and tips before getting started. Bulk verification is efficient for chains and when many locations are involved. If your organization has 10 or more locations for the same business entity, Google offers a bulk verification option. If your company’s website is verified on Google Search Console, you may be able to log into GMB with our Console email and password, and be instantly verified. As with phone verification, some businesses are eligible for email verification, which is even faster and more convenient than phone verification. The obvious advantage of this method is speed - a phone call takes care of verification immediately, whereas the verification by mail option can take two weeks or longer. When you request verification on GMB, you may see a “verify by phone” option. We’ve also seen many cases where the postcard is not received at all, thus a new postcard must be requested. The only downside of verification by mail is that the postcard can take up to two weeks to receive. The receipt of the postcard tells Google your company’s physical address is accurate and matches your unverified GMB listing. This method involves getting a postcard from Google with a verification code. Fortunately, Google provides instructions for verifying your local business. The verification process for GMB is somewhat complicated, and can take a while. If you do not have a verified GMB listing, your company will not appear in Google Maps. ![]() Google My Business (GMB) is Google’s directory for local businesses. This article will discuss what to do if you’re wondering: Why is Google Maps not showing my business? Is Google My Business Not Showing Your Company? For desktop and mobile users (especially), Google Maps is one of the primary ways people find local retail and industrial companies. If your business is not showing on Google Maps, it could be costing you business.
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